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Vladimir Dukoski

Articles

Why people scroll past your video

A framework for thinking about the title and thumbnail as one idea.

By Vladimir Dukoski1 min read

Placeholder illustration of a play button, rising bars and stars

[TODO: placeholder post. Replace this with real writing before publishing.]

A video gets two chances: the moment someone sees the title and thumbnail, and the first few seconds after they click. Most channels spend their effort on the second.

The title and thumbnail are one message

Write them together. If the thumbnail says the same thing as the title, you have wasted space. Let each one carry a different part of the promise.

Check the promise against the video

A strong promise that the video does not keep hurts the next upload. [TODO: add a real example from Vladimir’s work.]

A simple test before you publish

Cover the title and look at the thumbnail. Then cover the thumbnail and read the title. Ask whether a stranger would know what they get, and why it is for them.

Next step

[TODO: closing paragraph and a link to the contact section.]

  • packaging
  • titles
  • thumbnails